LORDI Graces Cover Of Fashion Magazine VOGUE SCANDINAVIA
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Finnish rock legends LORDI have made their high fashion modeling debut in the March-April 2024 issue of Vogue Scandinavia, with an ethical twist: the band requested that all of the handbags in editorial, shot locally in Helsinki, be crafted entirely from vegan materials.
The special request is not surprising as LORDI, whose members never appear without their elaborate ghoulish skeleton and zombie masks and makeup, are longtime collaborators with People for the Ethical Treatment of Animals (PETA). "We are all about being cruelty-free — from the makeup we use for our masks to the materials used for our outfits," says LORDI frontman Mr. Lordi in the accompanying interview. "All of us are fierce animal lovers, and all the band members have pets." Mr. Lordi also shared that at home in Rovaniemi, Finnish Lapland, he has a beloved dog and no less than 10 snakes.
"The request from the animal-loving rockers to wear exclusively vegan handbags only made this feature more charming and perfectly aligned with Vogue Scandinavia's sustainable values," says Vogue Scandinavia editor-in-chief Martina Bonnier.
In the full story, Mr. Lordi also shares rare insights into the band's beginnings, their 2006 Eurovision triumph, and how they are doing "better than ever" almost 20 years on.
Last September, Mr. Lordi was asked in an interview with Czech Republic's Backstage TV if it's hard for him and his bandmates to maintain their anonymity after all these years. The 50-year-old musician, whose real name is Tomi Petteri Putaansuu, said: "[It's] really fucking easy, actually. It's not difficult at all anymore. Here's the thing: the mainstream media is not interested in us anymore, which is a fucking good thing. Because after Eurovision for a couple of years, that was a fucking pain in the ass. But it's not difficult for me at all. Not one tiny bit, because I have never been on social media my whole life — not one second. I've never been on Facebook or fucking, what are these fucking Twitters and shit, you know, Instagrams. I'm not there and I won't be there. I hate that whole thing. So easy for me. [Laughs]"
LORDI caused a sensation by winning the 2006 Eurovision with "Hard Rock Hallelujah", which in turn made the band's third release, "The Arockalypse", a hit throughout Europe. On the back of their Eurovision win, they scored a lucrative series of promotions including LORDI-branded cola, boiled sweets and credit cards; and played live at the MTV European Music Awards. A square was renamed in LORDI's honor in the Lapland city of Rovaniemi; a LORDI-themed postage stamp was issued in Finland and the group starred in its first film, called "Dark Floors".
(Source: www.blabbermouth.net)
