Iron Maiden have reportedly taken legal action against Maiden Wear, a new undergarment store, over their company name.
The band are seeking to block the trademark of the company as they believe their similar brand names will “likely to deceive or cause consumer confusion".
According to Complete Music Update, in a recent filing submitted to the U.S. Trademark Trial and Appeal Board, Iron Maiden's lawyers note that "the dominant term in applicant’s Maiden Wear mark is Maiden and therefore the mark is confusingly similar in appearance and connotation to opposer’s Iron Maiden mark."
The filing also states that "the goods set forth in the Maiden Wear application are related to or the same as goods covered by the Iron Maiden registration and/or for which opposer has acquired common law rights in the United States."
Due to this, the heavy metal legends' representatives believe that fans, who may be unable to tell the difference between the two trademarks, may be led to purchase goods from the undergarment company instead of Iron Maiden, resulting in a potential damage of the group's reputation.
They state: "Maiden Wear's mark is likely to deceive or cause consumer confusion or mistake among members of the public and potential purchasers as to the source, sponsorship or composition of applicant’s goods in relation to opposer’s goods."
Later this month, Iron Maiden will launch their Future/Past Tour across Europe and the UK. Latest Iron Maiden album, 2021 opus Senjutsu is out now.
(Source: www.loudersound.com)