IN FLAMES Launches Hot Sauce, Shares 'The Great Deceiver' Performance Video
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Swedish metallers IN FLAMES have teamed with Heartbeat Hot Sauce Co. to launch their own variety of hot sauce.
"It's a real pleasure to work with Al and Heart Beat Hot Sauce Co.," the band said in a statement. "Everything they make is world-class and we hope you guys enjoy our special-edition flavor. Do enjoy with beer, BBQ, and heavy fucking metal."
Heartbeat Hot Sauce Co. added: "As fans of IN FLAMES since the '90s, when the opportunity to collaborate was proposed there was no questioning it. So many comparisons can be drawn between metal and hot sauce, with the two parties involved here this is a match made in heaven — or hell! This was the perfect opportunity to take our signature Red Habanero sauce and crank the heat up to hit as hard as the band does. IN FLAMES are veterans of the metal world and we couldn't be more proud to put this product together with them. Approach this one with caution!"
For more information, click here.
Earlier this month, IN FLAMES released a brand-new song titled "The Great Deceiver". The track is taken from IN FLAMES' upcoming fourteenth studio album, tentatively due later in the year via Nuclear Blast Records. A performance video for the song can be seen here.
IN FLAMES vocalist Anders Fridén stated: "'The Great Deceiver' was born out of frustration, basically a reaction to false flags but since then it has grown to represent several meanings. There's a line that says 'Bend the truth to fit your opinion' and I feel that speaks a lot to the narrative happening online, between people, and nations etc. today. We are more a part now than ever before yet it’s easier to communicate than in any other time in history."
As previously reported, IN FLAMES will embark on a fall 2022 European tour with support from AT THE GATES, IMMINENCE and ORBIT CULTURE.
Fridén recently spoke to MoreCore.TV about IN FLAMES' upcoming album,. Asked if the LP's first single, "State Of Slow Decay", is a good representation of what fans can expect from the record, Anders said: "IN FLAMES has always been about melody and aggression. The short answer is yes, but it's not gonna be all fast. We try to explore all corners of metal with our music. Let's put it like this: if you're a fan of IN FLAMES, then you will love this album."
Elaborating on what fans can expect from the upcoming IN FLAMES album, Anders said: "This is the fourteenth album. So if you know IN FLAMES, you know sort of what you're gonna get. But I think this is a good mix of the past, the present and wherever we're going, and [it] has a little thing for everyone; it has the heavy, it has the melodic, it has the uptempo and the slow parts. I think it's amazing, and it really represents who we are at this time."
Asked if the pandemic influenced the songwriting process for the new IN FLAMES effort, Anders said: "Welll, in a certain way. Lyrically, for sure. I thought this two-year break would make us see us who we are as people and maybe come out on the other side being a little bit more nice and gentle and with more understanding, but I think it's the opposite. So it definitely inspired the lyrical side.
"Of course, a break like that, it's a pause, so when you get back into it, maybe unintentionally you have more energy across the board, [and] with the music as well," he explained.
IN FLAMES performed "State Of Slow Decay" — which was produced by Howard Benson, mixed by Joe Rickard and mastered by Ted Jensen — live for the first time on June 10 at the Sweden Rock Festival in Sölvesborg, Sweden.
This past March, guitarist Björn Gelotte confirmed that IN FLAMES' upcoming album was once again recorded with Grammy-nominated producer Benson and Howard's longtime engineer Mike Plotnikoff.
