A.I.-Powered OZZY OSBOURNE To Go 'All Around The World' And Talk To Fans: 'He Will Answer You In His Own Voice', Says SHARON OSBOURNE
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According to License Global, Jack and Sharon Osbourne confirmed at this week's Licensing Expo 2026 in Las Vegas that the Osbourne family has partnered with a company called Hyperreal to create what Jack called "the digital DNA of Ozzy Osbourne, voice, image [and] movement."
"The things that you can do with that are just endless," added Sharon.
Hyperreal, a company that describes itself as "powering ownership, control, performance, and monetization of identity across digital ecosystems", previously created a life-sized, A.I.-powered avatar of late comic book legend Stan Lee that interacted with attendees at last year's Los Angeles Comic Con. Comic Con visitors were able to pay $15 to speak to the holographic Lee, who responded in what appeared to be accurate A.I.-generated responses in Lee's familiar voice. Hyperreal had also developed digital avatars of Paul McCartney, the Notorious B.I.G. and Mike Tyson.
"It's kind of scary how it's really very accurate," Jack said. "He will exist digitally as himself for as long as we have computers. Technology has come such a long way to where it's almost drag and drop. You could shoot a template for a commercial ... literally prompt what you want digital Ozzy to do in that commercial and you just drop it in. It's that simple now."
"You can ask Ozzy anything, and he will answer you in his own voice — and the answers will be what Ozzy would have said," Sharon added. "We're going to take it all around the world. People can talk to him and he will talk back."
Licensing Expo 2026 is taking place May 19 through 21 at the Mandalay Bay Convention Center in Las Vegas.
Sharon and Jack Osbourne appeared at a session titled "The Enduring Legacy Of A Rock Icon And His Family: Ozzy Osbourne And The Osbournes" on Wednesday, May 20 at 2:00 p.m. PST at the License Global Main Stage.
The conversation was moderated by Jens Drinkwater, head of licensing at Global Merchandising Services, and Lisa Streff, senior vice president of licensing and brand development at Global Merchandising Services. Global Merchandising Services continues to expand the Ozzy Osbourne licensing program through new collections, collaborations, products, and fan experiences designed to connect with both longtime fans and new audiences.
Ozzy died on July 22, 2025 of a heart attack, his death certificate revealed. The certificate also reportedly said the 76-year-old musician suffered from coronary artery disease and Parkinson's disease.
Ten months ago, Osbourne reunited with the rest of the original BLACK SABBATH lineup — guitarist Tony Iommi, bassist Geezer Butler and drummer Bill Ward — for what was his final performance at the "Back To The Beginning" charity concert in their original hometown of Birmingham, United Kingdom.
(Source: www.blabbermouth.net)
