NONPOINT has released the official lyric video for its hard-hitting new single, "Is It". The track, which will be made available on May 8 on all major digital streaming platforms, serves as the first release from NONPOINT's upcoming full-length album, "The Last Word", arriving in late summer 2026.
Both NONPOINT and the band's independent record label 361 Degrees Records LLC are positioning "Is It" as the opening statement of a new era, setting the tone for the album's themes and energy of the new record. Rather than following a traditional rollout, the song is debuting in the form of a hand-drawn, animated lyric video, offering a unique visual experience that complements the song's message and listening experience while giving fans an early, immersive look into the creative world of "The Last Word".
NONPOINT singer Elias Soriano commented: "In a world that sometimes wants to put a timestamp on creativity, 'The Last Word' is our way of saying we're just getting started. We're pushing back against expectation and pushing forward into our own next chapter."
Regarding the lyrical inspiration for "Is It", Elias said: "'Is It' is that internal conflict where you question getting too involved? Did I push too hard? Did I ask too much? It's that feeling of wondering if doing what you thought was right actually meant hurting the people around you."
NONPOINT performed two new songs, "Is It" and "Red Yeti", the latter of which features a guest appearance by SUMO CYCO frontwoman Skye Sweetnam, during the band's headlining concert Saturday night (April 25) at Ritz Ybor in Tampa, Florida. The show, which was part of NONPOINT's just-launched "The Outta Control Tour", featured support from SOIL and SUMO CYCO.
This past March, Soriano told Super Cool Radio about the musical direction of NONPOINT's upcoming full-length album: "The overall vibe of the record is very, very heavy, very, very new feeling, especially with the addition of Jason [Zeilstra, guitar], addition of some of the textures and layers that we're playing with sonically just in the general mix of our music, keys and strings and stuff that we played with on our [2018] 'X' record that we fooled around with a little bit during the 'Heartless' [2023] and 'Ruthless' [2021] era. So, we're really gonna bring all those in the fold. But I think I took steps way, way back and really started to pay attention to what people were asking of me of the collabs that I was doing with them and having that epiphany of, 'Hey, maybe this is what people wanna see me do more on my record. So let me lean in that direction' and go really back to basics and go back to a lot of my cadence play, a lot of my lyric play, a lot of metaphors and double and triple entendres and things that make people hopefully want to re-listen and dig in and find a meaning in there somewhere."
He added: "It's all fun and games and great in the pit, and I love to excite people with trigger words, but at the end of the day, I want them to read further and have their own epiphanies."
(Source: www.blabbermouth.net)