NICKELBACK And MEGAN THEE STALLION Reimagine 'You Remind Me' For CHEETOS Campaign
Архив новостей | Русская версия
Canadian rockers NICKELBACK have teamed up with three-time Grammy-winning rapper Megan Thee Stallion for a brand-new campaign surrounding the return of the popular Flamin' Hot Dill Pickle flavor from Cheetos, a crunchy corn-cheese puff snack brand made by Frito-Lay, a subsidiary of PepsiCo. The resulting song, "Pickle's Back", is a reimagining of NICKELBACK's Hot 100 chart-topper "How You Remind Me". Watch the official music video here.
In an interview with Billboard, Megan Thee Stallion stated about her collaboration with NICKELBACK: "I know it sounds crazy and it looks crazy, but when you put it together, it's, like, 'Wow, I did not know my two worlds needed to collide like this.'
"I feel like growing up listening to a song like 'How You Remind Me', it's just in your brain," she continued. "You hear it on the radio all the time, you hear it in TV shows, you just know the song. You know the words, without ever having really learned the words. I feel like it's just very nostalgic. So when I got the opportunity to work with them and then remix this song, I was, like, 'Damn, what does Megan Thee Stallion bring to this song? What am I gonna say that's gonna make this 'hot girl'?'
"It was very fun figuring out how to Meg-ify NICKELBACK," she added. "And they were super excited. That's something that really shocked me too, because I was like, 'Does NICKELBACK know who the hell I am?' So when we met and they were fans too, I was, like, 'Not NICKELBACK is hot boys!' We were both in there fanning out, and it was great. So when the song got all finished, I was, like, 'Yeah, I would definitely listen to this. If it wasn't me, I would be listening to this.'"
Chris Bellinger, chief creative officer at PepsiCo Foods U.S., told Variety that the idea behind the collaboration was to get younger consumers not only to pay attention, but to pass the video along to their friends. "What we've seen is I can buy a view, but I can't buy a like and I can't buy a comment. And I definitely can't buy a share," he said. "I want to get the text message from someone or someone to text someone else, and be like, 'You've got to check this out. You're not going to believe what Cheetos just did. You're not going to believe NICKELBACK and Megan Thee Stallion are singing about Cheetos Flaming Hot Dill Pickle. Watch this.' Yeah. That's worth gold to us."
(Source: www.blabbermouth.net)
