Seattle rock band TRULY has signed with Worldwide Entertainment Group, LLC (WEG). The firm will handle all day-to-day management of the group utilizing all assets, including talent management, licensed merchandise and live events. WEG will produce new branding to celebrate the band's 30th anniversary worldwide tour in 2026. The tour is titled "Then, Today And Tomorrow" and will feature new material and songs from the band's catalog.
Critically acclaimed worldwide, TRULY set its own path since the group broke on to the Seattle music scene in the 1990s. Fans and critics alike will be equally surprised as the band continues its musical growth, creating music that expands beyond any current and past trends.
In 2014, TRULY's sophomore effort and major label debut, 1995's "Fast Stories… From Kid Coma", came in at No. 3 on the "Top 10 Underrated 90's Alternative Rock Albums" list at the Alternative Nation web site.
Founding members Robert Roth and Hiro Yamamoto state: "Right from the get-go, I knew we were in the right place as Dave Lory and Sandy Rizzo have dug deep to understand what makes us 'TRULY.' Their expertise, focus and passion is very inspiring to us as we plan our new music and tour."
TRULY is a band that still retains all original members with Robert Roth (lead vocals and guitar),Rock And Roll Hall Of Fame inductee Hiro Yamamoto (bass guitar and vocals) and Mark Pickerel (drums). The latter two were founding members, respectively, of SOUNDGARDEN and SCREAMING TREES. Hiro Yamamoto was honored November 8, 2025 into the Rock And Roll Hall Of Fame as a founding member of SOUNDGARDEN.
Dave Lory, president at WEG, along with Sandy Rizzo, executive vice-president, will co-manage the band for the company. Both state: "We have been fans for decades, so when the opportunity to work with them came along, we could not say yes fast enough. We are excited to be part of a band that always followed their own path and look forward to a great deal of success as we now have the proper team around them to succeed."
TRULY has a very credible reputation with a sound that evokes RADIOHEAD meets FLAMING LIPS. Formed in the midst of the Seattle grunge scene, TRULY forged a new path and distinguished themselves by merging mixtures of psychedelia and pop to visceral heaviness. This approach created a distinct blend of music that continues to defy current genres.
TRULY's press shows a band that did not follow trends. They were unique in their musical and lyrical approach as compared to the many bands coming out of Seattle at the time. Looking beyond the usual, TRULY crafted its own singularly recognizable style.
(Source: www.blabbermouth.net)