THE RED JUMPSUIT APPARATUS Reteams With Director Shane Drake For “Perfection” Music Video
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5X Platinum-certified alternative rock mainstays THE RED JUMPSUIT APPARATUS released their sixth album "X's For Eyes" via Better Noise Music on October 3 along with latest single “Perfection”. Against the track’s intense driving rhythm and a big, urgent melody, lead vocalist, guitarist, and founding member Ronnie Winter sings “Whatever won’t break can make us” with his signature wide-ranging voice. On Friday 17, they’ve released the song’s evocative video ahead of their two performances last weekend—Saturday, October 18 and Sunday, October 19—at the When We Were Young festival in Las Vegas as part of the band’s nationwide tour.
THE RED JUMPSUIT APPARATUS has teamed up once again with director Shane Drake (Panic! At The Disco, Paramore), who was behind the camera lens for the “False Pretense” and “Your Guardian Angel” videos from the band's 2006 double-Platinum debut album "DON'T YOU FAKE IT".
“What’s really exciting is that we basically rebuilt the same team for X's for Eyes that we had when we made"DON'T YOU FAKE IT"”, says frontman Ronnie Winter. “A lot of the people who were behind the scenes back then--working on things like A&R, mixing, track sequencing, artwork and now videos--have come back together, nearly 20 years later, to be part of this new album. It feels like a reunion in the best possible way. If you were a fan of "DON'T YOU FAKE IT", we think you're going to really love this album".
In the “Perfection” video, the viewer meets five diverse characters, each of whom are deemed part of society's marginalized outcasts and who fit neither traditional western nor typical emo cultures, each isolated with X's painted over their eyes. They are a trans truck mechanic, a disabled rodeo dreamer, an indigenous goth, a queer runaway, and a plus-size punk cowgirl. They’re mysteriously summoned by divine flyers featuring the band’s Alliance logo, which glows with warm light when they touch it, and they immediately realize that they've been called to a special performance by the band. There they experience collective awakening, as they simultaneously open their eyes and the X's disappear, and they discover their chosen family.
Winter points out that “Perfection” is “a song about perfect imperfections, about embracing one's flaws and the true beauty that lies within. It’s a song about individuality, self-acceptance, and the idea that our scars and imperfections make us who we are. Through the lens of perfectly imperfect, what some might consider to be mistakes, flaws, and shortcomings suddenly become good, beautiful, even desirable. It’s a reminder”, he adds, “that being perfectly imperfect is something not to hide but to celebrate.”
The 11 songs on "X's For Eyes" find the band revving up their caffeinated pop sensibilities, throwing down the punishing riffola, delivering more electronic and ambient flourishes, and topping all of it off with Winter’s high-pitched emoting. Factor in some hair-raising cameos from Sleeping With Sirens’ Kellin Quinn (“Always The King”) and Escape The Fate frontman Craig Mabbitt (“Worth It”) and the result is genuinely RJA’s most strident full-length offering yet.
Formed in 2004 in Jacksonville, FL, the band has accrued Gold and multi-Platinum singles—including their massive 5x Platinum hit single “Face Down” (which has over 176 million views on YouTube), 2x Platinum “Your Guardian Angel” (which has over 37 million views on YouTube)—and 2x Platinum-certified debut album "DON’T YOU FAKE IT", alongside numerous high-ranking radio chart positions and a robust digital history of over 1.5 billion career streams. Sometimes it's hard to believe that THE RED JUMPSUIT APPARATUS began their expedition into the hearts and minds of a generation 20 years ago. Their blazing 2006 single "Face Down" delivered both anthemic choruses and a strident message about domestic abuse, achieving both sales accolades and adoration from crowds all over the planet.
X's For Eyes tracklisting:
1. Always The King (feat. Kellin Quinn)
2. Purple Halo
3. Perfection
4. X’s For Eyes
5. Bad Beat
6. Slipping Through (No Kings)
7. Home Improvement
8. Twenty Hour Drive
9. Kins and Carroll
10. Getting By
11. Worth It (feat. Craig Mabbitt)
