BUSH Shares Music Video For Title Track Of 'I Beat Loneliness' Album
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BUSH has released the official Ryan Valdez-directed music video for the song "I Beat Loneliness". The track is the title cut of the band's latest album, which came out in July via earMUSIC.
In a recent interview with the JJO Discover New Music Podcast, BUSH frontman Gavin Rossdale spoke about the "I Beat Loneliness" title. He said: "Yeah, it's just a really powerful phrase that was probably one of the first things I thought of when I began writing for the record, and it just seemed to sum up what was important.
"Everyone has been talking so much about mental health, which is a much more healthy, open dialogue," he continued. "I've been trying to talk about it for years and in some ways that's been synonymous with the band. And what is meant to people is the kind of lyrics they can connect to, whatever the songs are. So I always find this thread between people that I meet with, with what we do with the band. And so it really gave me confidence to go write a record where I could try and just be as incisive and honest as I could be when I would write. And everything was as base as possible, like 'I beat loneliness' or 'we're all the same on the inside' or 'everyone is broken', 'I'm here to save your life', '60 ways to forget people' — all these things were different daily mantras and things that I was going through and different confessions. It's very confessional. And let's see how that pans out. But people are connecting to it."
Regarding how the writing and the recording process for "I Beat Loneliness" was different to the band's previous records, Gavin said: "You hope that as you go through life, you get better at what you do. So for me it's all about editing now. It's so wild. When you first make a record, like when I made [BUSH's debut album, 1994's] 'Sixteen Stone', I didn't even know what a horizon was. Now when I make 'I Beat Loneliness', I go, 'Okay, maybe you have a few good records left. But what do you got? Better make it good. Don't screw this up. And don't put any wasted tracks, no filler.' And it was really fun that each song, it was a different journey into some kind of musical experiment. I kind of put myself in an environment that in my studio, now I got better at engineering, I can just create these worlds and be in those worlds to let those words come out. And that's what I like to do. So for me it's always staying curious, trying to learn stuff, accepting that I'm at least 25, 30% ignorant of music and just let that blindness be the magic."
Produced by Rossdale and Erik Ron (PANIC! AT THE DISCO, SET IT OFF, BAD OMEN),"I Beat Loneliness" marked BUSH's tenth studio album — a powerful testament to the band's enduring legacy and continued evolution.
(Source: www.blabbermouth.net)
