TODAY IS THE DAY Set October Release Date For Never Give In Album; Title Track Video Streaming
Архив новостей | Русская версия
Iconic, groundbreaking, long-running visionary/psychedelic metal outfit, Today Is The Day, has completed its fourteenth official studio full-length album, Never Give In, confirming it for October 3 release and issuing a video/single for the title track.
Today Is The Day closes a more than five-year gap since their acclaimed No Good To Anyone LP, which was released on the major label BMG in early 2020, just as the COVID-19 pandemic was ravaging the globe. Amid widespread praise from fans and critics around the globe, the album saw the outfit embark on a nationwide tour through over three-dozen cities. New York City shut down just days after TITD’s set there, with cities around the country following each day. By the time the band hit the Southwest, the entire country was going into lockdown and the band was forced to simply turn back and traverse the country back to the East Coast mid-tour.
Like many during the dark, early months of the pandemic, founder Steve Austin went through dismal and trying times, and after months of socio-political chaos, seclusion, and bleakness of the times, he had fallen into a slump of depression from which he knew he must emerge. He resurrected his label SuperNova Records and reclaimed the band’s entire back-catalog issued through the likes of Amphetamine Reptile Records, Relapse Records, Blackmarket Activities, Southern Lord Recordings, The End Records, and BMG, and re-released them digitally through the label’s deal with The Orchard/Sony. The label also began reissuing the entire Today Is The Day catalog on vinyl and announcing new label releases from the likes of Woorms and Gridfailure.
However, something even more retaliatory was brewing; a massive two-part concept album manifesting all the loathing, despair, despondency, and resentment for the current state of the world, which now begins to make itself known to the burning planet.
Never Give In arrives as the first chapter of a two-part concept, conceived and created as one massive body of music and then methodically orchestrated into its sister albums. These songs merge elements of many eras and lineups of the band’s wide lineage, while infusing elements never previously heard in Today Is The Day’s music, as cinematic and psychedelic motifs shroud the hard-driving metallic core of these ten immersive songs. Dismal and dystopian themes fuel the downtrodden, now antagonistic toward the powers that be, trudging through the quagmire of life in hopes of a triumphant outcome.
Never Give In was written by Steve Austin who handles guitar, vocals, electronics, and Moog Sub37, with touring members Colin Frecknall on drums/percussion and Tom Jack on bass. Several guests are also featured on several tracks. “Psychic Wound” sees Aaron Polk performing drums, and “Secret Police” sees David Brenner (Gridfailure) supplying additional vocals and synth and Mac Gollehon (live/session brass for David Bowie, Onyx, Blondie, Héctor Lavoe) performing trumpet and trombone. The album was recorded, mixed, mastered, and completed with artwork/art direction and videos all by Steve Austin at Austin Enterprise Recording & Mastering in Orland, Maine.
Watch the hallucinogenic video for Today Is The Day’s “Never Give In” here.
Never Give In will be released on October 3, pressed on LP, CD, and digitally through SuperNova Records. Pre-orders can be found at the label webshop here, and Bandcamp here.
Watch for more videos/singles to post shortly. The sister album to Never Give In will be released in the first half of 2026.
Having recently returned home from an extensive tour with Buñuel and Murderous Again, Today Is The Day is currently plotting a headlining US tour for early Fall which will be announced in the coming days. Additionally, Steve Austin supplies guitar and vocals to five of the fifteen songs on Gridfailure’s Sixth Mass-Extinction Skulduggery III album which arrives October 3, the same day as Never Give In.
Never Give In trackisting:
“Divide And Conquer”
“I Got Nothin’”
“Intentional Psychological Warfare”
“Never Give In”
“Secret Police”
“Psychic Wound”
“The Choice Is Yours”
“Pain And Frustration”
“The Cleansing”
(Source: www.bravewords.com)
