REIGNING PHOENIX MUSIC unveils PERCEPTION, a new label imprint
Архив новостей | Русская версия
Reigning Phoenix Music proudly introduces PERCEPTION, its latest label imprint. Following the success of ROAR, a sub-label dedicated to emerging talents and artists, PERCEPTION is set to provide a strong foundation for regionally and stylistically leading bands with high growth potential.
Jochen Richert, managing director of RPM Europe, shares his vision for PERCEPTION: “My responsibilities at Reigning Phoenix Music have often taken me away from what I love most - working directly with bands, nurturing their growth, and helping them reach their full potential. With PERCEPTION, I now can dive back into artist development, which I’m truly excited about. Of course, my main mission remains unchanged: to help Reigning Phoenix Music to become one of the leading metal labels in the world.”
To celebrate the birth of RPM’s new sibling, PERCEPTION proudly announces its first signing - one that perfectly embodies the label’s core value of passion, professionalism, and ambition: SERIOUS BLACK.
More than 10 years of SERIOUS BLACK and highly melodic power metal with the license to create hymns: since 2014, the band led by bassist Mario Lochert, have been delighting fans not only by releasing six studio albums so far, but also by frequently playing much-lauded concerts and festival appearances, and that’s why PERCEPTION is even more proud to begin its journey by signing such a well-known act.
Originally founded by bassist Mario Lochert and Roland Grapow (MASTERPLAN, ex-HELLOWEEN) in 2014 and completed by former members of BLIND GUARDIAN and TAD MAROSE among others, there simply wasn’t another option for SERIOUS BLACK than riding a wave of success. From their debut “As Daylight Breaks” [2015] to their current offering “Rise Of Akhenaton” [2024], the group continuously left their footprint in the scene by delivering six terrific studio albums plus an acoustic album, accompanied by extensive touring with established bands such as HAMMERFALL, GAMMA RAY and KAMELOT. Winning more and more fans over the years, SERIOUS BLACK have become a notable headline act themselves, cementing their music as an essential part of the power metal world through relentless touring and hitting the charts with their whole catalogue (no. 22 of the official German album chart with “Vengeance Is Mine” [2022] to name their highest entry so far).
