GUNS N' ROSES Releases Cinematic A.I.-Generated Animated Music Video For 'The General'
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GUNS N' ROSES unveiled the music video for their brand-new single "The General". The cinematic clip notably stands out as the band's first-ever artificial intelligence-powered music video.
The video for "The General" intercuts 20 live vignettes with an A.I.-animated psychedelic visual trip. Between the concert footage, it dives into the subconscious of a young boy who stares down the monsters of dark childhood memories, blurring worlds in the process. The result is unlike anything the band has done before and continues a longstanding historic tradition of bold visuals from GUNS N' ROSES.
To bring this vision to life, GUNS N' ROSES collaborated with Dan Potter — creative director of London-based creative studio Creative Works. This was a collaboration between real designers and artificial designers, and the inspiration came from within the band.
"The General" is the B-side of GUNS N' ROSES' limited-edition seven-inch vinyl single titled "Perhaps", which was made available for pre-order in August 2023.
The General was recorded, mixed and mastered in the summer of 2023, produced by Axl Rose and Caram Costanzo, who also played keyboards on the recording. The line-up of musicians featured on the song includes vocalist Axl Rose alongside original members Duff McKagan and Slash. The rest of the lineup includes current touring members guitarist Richard Fortis and keybordist Dizzy Reid, and is rounded out by Marc Haggard (guitar), Chris Pitman (keyboards) and Bryan Mantia (drums). The strings were arranged by Italian film composer Marco Beltrami.
GUNS N' ROSES performed "The General" live for the first time on November 2, 2023 at the Hollywood Bowl in Los Angeles. The track was introduced by singer Axl Rose as a song they hadn't played before and that "it could be very interesting."
Like "Perhaps", "The General" was written during the sessions for GUNS N' ROSES' "Chinese Democracy" album. It was previously talked about by ex-GN'R drummer Bryan "Brain" Mantia, who reportedly wrote some of the song's music and gave it its title, and former SKID ROW singer Sebastian Bach.
